Back in 2009 during an asia travel in Claus, co-founder, took several pictures of places and people he saw on his way. Especially in China, where the problems with waste and sorting began to pile up in that period.

When he got home from his trip, he showed the pictures to his sons, Emil & Anders, and the pictures immediately made an impact to them and their beliefs.

After looking at he pictures with smiling and happy renovation workers on chinese recycling sites, Emil said: "These guys ar ethe true heroes of tomorrow. They are supermen and they work for creating a sustainable and responsible future. They are the superstainable heroes".

Super

We try to be Super in our take on sustainability. We also have a CO2 footprint like all other brands, and we strive to minimize it wherever we can. Our philosophy is that things should be done properly and excellently. That’s why we are third-party audited with full transparency in our value chain.

Stainable

We are very well aware of the fact that stainable is a part of our name. One of the places on earth where you are to get stained is in nature, when you go outdoors.

Get out there and get stained, enjoy nature and your life.