As a former skiteacher I would say I know the importance of having a great base layer is a matter of serious business in some moments of the outdoor life, especially when it comes to the alpine elements, but also in other aspects.
When I was a ski instructor almost 15 years ago, one of my fellow colleagues released an avalanche during a freeride attempt and was caught in the cliffs 200 meters above the ground and more than 300 meters beneath me and my other colleagues. He was rescued with a helicopter but my colleague and friend never made it back to our appartment - but he was lucky to be alive. He went home - devastated for causing an avalanche in a touristed area, which could have led to more casualties. Luckily, the avalanche stopped just before the slopes.
That was when my dream was born of building the perfect Merino Wool Collection for all elements of life, whether you are running, skiing, hiking or fishing - and here 15 years later, my dream has been realized.
And our new 160 GSM series is a perfect choice for the outdoor elements of life (and not only for extreme conditions, let me be clear about that).
To be able to resist natures beautiful elements is a part of wearing merino - especially when you are buried 2 meters beneath the surface in solid snow.
Merino wool has the ability of temperating your body temperature rather than heating it, so that you can feel comfortable all day.
This is our new Superino series, which I am proud to present to you.
Emil Rasmussen
Founder of Superstainable
