Superstainable® was founded in 2016 by the Rasmussen family: Emil, Anders, and Claus.

Their mission was to create the most uncompromising outdoor wear and gear, combining functionality, quality, and design with the most ambitious strategic vision and environmental movement on the planet.

Our outdoor expertise comes from a lifetime spent close to nature, with backgrounds in outdoor rescue, skiing, hunting, and hiking. We are a family of "outdoor geeks" who have cultivated our passion for the outdoors, skiing, climbing, and hunting for many years. Part of our goal is to make that knowledge accessible and share it with you—so you can enjoy unforgettable outdoor experiences while being properly equipped for the adventure.

Your Values Are Our Promise

Our brand is built on three core values: minimalistic design, exceptional quality, and functionality that withstands all weather conditions.

Through our development process, we aim to set the highest standards for environmental protection, ensuring both people and the planet benefit.

Our mission is to challenge the traditional outdoor industry by creating products that last longer, perform better, and serve multiple purposes—ultimately reducing carbon emissions.

Protected Trademark & Logo

The Superstainable® name is a registered trademark under EUIPO, WIPO, and USPTO. The Super Circle logo is also protected under the same regulations.

Intellectual property (IP) rights are reserved by Superstainable ApS, Denmark.

Unauthorized use of the logo and name will result in legal action.

Silkeborg Lake District was in 2017 named "Denmarks Outdoor Capital" and we have a strong cooperation with the municipality and the outdoor institute of the region. We are based in the outdoor capital of Denmark, with our HQ's just next to the largest forest in Denmark, "Vesterskoven", with more than 224 km² of forested area.