M Fleece
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Working for a better and more responsible outdoor industry
Superstainable
Superstainable was founded in 2016 by the brothers Emil & Anders Rasmusen and their father Claus, to create the most uncompromising outdoor brand with focus on functionality, quality and minimalistic design and creating it with the best certifications available to make it as close to sustainable as possible.
Core values
Our brand relies on the three key values of minimalistic danish design, high quality and functional outdoor wear and minimal environmental impact. We seek the highest ambitions on sustainability for people and planet.
Superstainable certifies more than 95% of our outdoor products with the GRS or GOTS certification audited by Control Union (CU1001697), which is a remarkable high amount of products certified with the highest stndards on the market.
Our mission is to take a stand to the traditional outdoor industry by simply supplying products that lasts and are minimalistic, that goes for more puposes in your everyday life and in that way creating a lower carbon emission.
We calculate our
Impact
On each product you can read about the impact that the product is doing to the environment compared to a conventional product in the same category.
Since 2020 we have been a founding member of STICA, where we are working with scope 1,2 and 3 on lowering our ghg carbon emission and impact to the environment, making us closer to the dream of being a 100% sustainable company.
Supercare
Extended outdoor lifetime
Caring for your product is our finest job - form the very design proces to you. But clothes don't last forever. So, when you are in need for some care for your outdoor clothes, we bring out our SuperCare.
Supercare is an extended lifetime repair & care service for your clothing.
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