What makes an organic product? Why is it important? Our products are GOTS certified and we want to endorse putting GOTS on the agenda.

Let’s say you bought a new item to your wardrobe, a basic navy t-shirt. You look at the t-shirt and find a label on the inside claiming that the product is 100% organic cotton. That’s great, but how can you really be sure, that the product claimed to be organic, really is?


All products in for example the food category must be certified organic to be it, and that makes sense. The same standards are maintained and recognized by all certified organic farmers. The organic trademark on food products have been used for more than 25 years in Denmark and the consumers are assured that all standards are maintained.

Why should that be any different on the fashion market?

Today, most fashion & lifestyle brands are engaging the sustainable category, but not all are using certified suppliers. This creates disharmony in the industry which is confusing you as a customer, that has to relate to a bunch of certifications.

GOTS is the only recognized organic standard (acknowledged by the US government in 2011) in the textile industry. That is why we are producing according to GOTS standards.

Two label grades

There are two types of label grades when certifying a product with GOTS:

  • Label grade 1 (>95% Organic)
  • Label grade 2 (>70% organic)

The two label grades are maintaining the standard for the production and the label is your guarantee that the product you bought, is made in the right sustainable way, all the way from the cotton fields to your wardrobe.


Only if you are interested in a better environment. Conventional cotton production is today one of the biggest environmentally harmful productions and consumes more than 16% of the worlds pesticides. And more than 2 mil. people worldwide are getting ill from the toxic chemicals every year.

The truth is that only 2% of the world’s cotton are produced organic. That is alarming, because cotton production not only consumes a lot of pesticides, but it also consumes more water than any other industry.


We believe that more sustainable and organic focus means harmonizing the prices just like the prices are getting more harmonized in the food category with the expanded demand for organic food and recycled packaging. With the bigger demand for organic production becomes more brands focusing on sustainability. That is a good thing for all of us.